The collective coupon model doesn’t work for every business, but Pam Nelson, co-owner of Butter Lane Cupcakes, New York City, calls it a “lifesaver” for a small startup business in a shaky economy. The bakery has offered four Groupons since launching three years ago–for half-price cupcakes and baking classes. All told, more than 9,000 coupons have been purchased.
Article Link:
http://modern-baking.com/bakery_management/startup-life-raft-0913/