The Client: Since soft-launching in February of 2010, HowAboutWe has created a new approach to online dating. Moving away from the static approach of most online dating sites, HowAboutWe keeps the experience active by giving members a platform where they can propose an intriguing first date, This idea is then broadcasted via email to potentially like-minded mates. Erin Scottberg, media strategist at HowAboutWe, says, “We emphasize the proposed activity.
Website:
http://www.howaboutwe.com/
Deal link:
http://www.groupon.com/deals/how-about-we
Owner quote:
“For our business, traditional advertising can’t even compare to Groupon. The Groupon stamp of approval is immediate ‘street cred.’ Having HowAboutWe in front of that many people, even if they didn’t buy the Groupon, is worth it on its own. Just like HowAboutWe, Groupon is another way for the consumer to make their offline life better.”
Owner name:
Erin Scottberg, Media Strategist