|Type of Business:||Restaurant|
|Groupon Market(s):||Los Angeles, CA|
|In Business Since:||1995|
|My Groupon Solutions:|
Mel's Drive-In’s Case Study
Mel's Drive-In chose to work with Groupon because of the exposure a featured deal offers. At no out-of-pocket cost, the restaurant's promotions generated revenue by attracting an influx of new customers-90% of whom returned later, according to co-owner Gabriel Mendez-and incentivizing regular patrons to come back more frequently.