5 Rules for Successful Twitter Advertising

optimize your tweets“I don’t get it.”

If I had a dollar for every time someone said that to me in reference to Twitter, you and I could go out and enjoy a very nice dinner with a very nice bottle of wine tonight. Twitter has long confounded users, so it’s no surprise that Twitter advertising – promoted tweets and direct response ads – have done the same.

In last year’s #TweetSmarter ebook, Twitter laid out exactly what you need to do for a successful Twitter advertising campaign. Combined with some newer information, I bring you five rules to follow when you put together your next Twitter ad: Continue Reading ❯

How to Use the Growth of Pinterest

PinterestWhen Pinterest first burst onto the scene in March 2010, the idea of digital inspiration boards was fun and exciting. As the network has grown (47.1 million users in the US alone), it has evolved into more of a social commerce site, opening up new opportunities for small businesses to increase sales.

Think Pinterest is working well for you now? It’s about to get better. Here’s what’s going on: Continue Reading ❯

Summer Reading List: 5 Books with Great Business Advice

business books for summer readingIf you’re anything like me, you don’t want to read business books while relaxing on the beach. But you also don’t mind learning new stuff so you can go back to work re-energized. Thus I present my summer reading list of five non-business books that contain great business advice. Some of them may surprise you. Continue Reading ❯

Food Trend: Coffee Bar to Bar

iced coffeeWe usually think of coffee shops and bars as separate businesses, but what if you could have awesome espresso and craft beer under one roof? Combining the best of coffee and beer gives businesses a great chance to make the most of morning and evening crowds and even come up with innovative menu items and new programs.  Continue Reading ❯

The ACA & Other Restaurant News

group eatingOn Thursday, the U.S. Supreme Court upheld the Affordable Care Act, continuing to authorize federal tax credits for Americans to obtain health insurance, The New York Times reported. But many in the restaurant industry are still pushing form some changes to be made, according to Nation’s Restaurant News.

The U.S. Food and Drug Administration has banned trans fats, claiming they are “not generally recognized as safe.” Food manufacturers now have three years to eliminate these ingredients from their products.   Continue Reading ❯

Groupon Announces New Apple Watch App

Groupon Apple WatchMaybe you heard our news this week … Groupon has launched a new version of our App that works with the new Apple watch. Our App taps into a customer’s location by way of their connected iPhone, then it uses this awareness to alert the customer to deals available near him or her. Continue Reading ❯

Organize and De-Clutter for Business Success

Organized shirtsIs 2015 your year? Will you be starting or expanding a new business? Have you made a commitment to creating the life you want for yourself both personally and professionally?  Every month business coach Terri Brukhartz will share her tips and thoughts on how you can create the life and the business you want. This is Terri’s second post in the series. Read Terri’s earlier posts in the series here.

I was wondering what I was going to write about today, when my husband said, “we just spent the entire day straightening up our house for a barbecue, I’ll bet you can find something in that.” He was right! Continue Reading ❯

#TBT: Old School Marketing Techniques

direct mail campaignOnce upon a time, there was no social media or email. When business owners wanted to promote their restaurants or salons, they had limited options. Now, in a world where you can’t open a paper without seeing the words “digital” or “millennial,” it may surprise some business owners to hear that many old school marketing strategies still work. Have you considered advertising, direct mail, or branded pens? If you’re bored of scanning your Twitter feed all day, try returning to some of these tried and true methods of marketing—with a few little tweaks to bring them into the 21st century. Continue Reading ❯