Summer Reading List: 5 Books with Great Business Advice

business books for summer readingIf you’re anything like me, you don’t want to read business books while relaxing on the beach. But you also don’t mind learning new stuff so you can go back to work re-energized. Thus I present my summer reading list of five non-business books that contain great business advice. Some of them may surprise you. Continue Reading ❯

Food Trend: Coffee Bar to Bar

iced coffeeWe usually think of coffee shops and bars as separate businesses, but what if you could have awesome espresso and craft beer under one roof? Combining the best of coffee and beer gives businesses a great chance to make the most of morning and evening crowds and even come up with innovative menu items and new programs.  Continue Reading ❯

The ACA & Other Restaurant News

group eatingOn Thursday, the U.S. Supreme Court upheld the Affordable Care Act, continuing to authorize federal tax credits for Americans to obtain health insurance, The New York Times reported. But many in the restaurant industry are still pushing form some changes to be made, according to Nation’s Restaurant News.

The U.S. Food and Drug Administration has banned trans fats, claiming they are “not generally recognized as safe.” Food manufacturers now have three years to eliminate these ingredients from their products.   Continue Reading ❯

Groupon Announces New Apple Watch App

Groupon Apple WatchMaybe you heard our news this week … Groupon has launched a new version of our App that works with the new Apple watch. Our App taps into a customer’s location by way of their connected iPhone, then it uses this awareness to alert the customer to deals available near him or her. Continue Reading ❯

Organize and De-Clutter for Business Success

Organized shirtsIs 2015 your year? Will you be starting or expanding a new business? Have you made a commitment to creating the life you want for yourself both personally and professionally?  Every month business coach Terri Brukhartz will share her tips and thoughts on how you can create the life and the business you want. This is Terri’s second post in the series. Read Terri’s earlier posts in the series here.

I was wondering what I was going to write about today, when my husband said, “we just spent the entire day straightening up our house for a barbecue, I’ll bet you can find something in that.” He was right! Continue Reading ❯

#TBT: Old School Marketing Techniques

direct mail campaignOnce upon a time, there was no social media or email. When business owners wanted to promote their restaurants or salons, they had limited options. Now, in a world where you can’t open a paper without seeing the words “digital” or “millennial,” it may surprise some business owners to hear that many old school marketing strategies still work. Have you considered advertising, direct mail, or branded pens? If you’re bored of scanning your Twitter feed all day, try returning to some of these tried and true methods of marketing—with a few little tweaks to bring them into the 21st century. Continue Reading ❯

8 Fourth of July Marketing Ideas

FireworksIt’s hard to believe that July 4th is just around the corner – or that it falls on a Saturday this year, turning a festive day into a festive weekend. As you gear up for the summer, consider using one or a few of the 4th of July marketing ideas below: Continue Reading ❯

7 Interviewing Tips to Capture Great Customer Stories

Interviewing tipsIn a previous post on customer stories, I gave you nine ideas of how to use your customers’ stories in marketing. Well, if you’ve never interviewed a customer for a story before, you might not know where to begin getting the story. I’ve conducted countless interviews, so here are my seven interviewing tips that can help you capture great customer stories: Continue Reading ❯

Crowdfunding and Your Taxes

crowdfunding and taxesSpecial to GrouponWorks from Sirk Roh of Early Growth Financial Services

To say crowdfunding has hit big lately is no exaggeration. Every day there’s news of some business’ or person’s wildly successful crowdfunding campaign. I am not talking about equity crowdfunding here. I mean the kinds of rewards-based crowdsourced funding in which Indiegogo, KickStarter, and other sites specialize. Equity crowdfunding, is still waiting to come into its own.

Peer-to-peer funding enables startups to raise small amounts to fund things such as an upcoming project launch or even product research. Crowdfunding contributions don’t give the contributor equity stakes but contributors usually are recognized in some way, say with t-shirts, free products, or name recognition.

If you’re thinking about crowdfunding a project for your business you need to be aware of the various tax and business implications. Continue Reading ❯