Tomorrow we’ll be hosting a Twitter Chat on spring cleaning for business and home (follow #grpnspring on Thursday 4/17 2pm CST). That makes this a great time to talk about how you can apply the ideas of spring cleaning to your social media accounts.
Clean Your Face
OK, not really, but have you looked at your avatars lately? Make sure all your profile pictures and avatars are presenting the professional you that you want to present to the public. If you’re still photo-less on any of your accounts, change that as soon as possible. No one trusts a blank face.
Freshen Your Passwords
Recent news about the Heartbleed bug has made the importance of password safety clear to businesses and individuals. Make sure you have clean, secure passwords for all of your social media accounts.
Scrub the Comments
Spammy blog comments and Facebook posts are more than just annoying, they make you look unprofessional. Go through and make sure you’ve deleted spam comments and posts.
Social Media platforms change over time, especially as new platforms become available. If you’re trying to post to a million places at once you may be wasting valuable time. Take a look at your social media platforms, decide which ones are working for you and consider reducing the time you spend on others.
Nobody wants to follow a Twitter account and Facebook page that have the exact same information, but you also don’t want to reinvent the wheel with every post. Consider which items can be reused on multiple platforms.
Did you write a great blog post last year? No need to recreate the same post and clutter things up. Use the power of social media to make your old posts new again.
Don’t forget to join @GrouponWorks on Twitter tomorrow, 4/17 from 2-3 CST. Follow #Grpnspring
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Marta Segal Block is a social media and content marketing consultant specializing in small-service businesses. You can read more of her work and random thoughts on Advice from Marta and Facebook and follow her on Twitter.