Special to GrouponWorks from Joseph Britton of Spa Standard
GrouponWorks is thrilled to bring you some amazing content from Spa Standard, a social educational experience for spa and salon owners. Spa Standard is also offering an exclusive 25% discount on Professional or Business level memberships for GrouponWorks readers. Read to the bottom for your special discount code.
St. Patrick’s Day is coming up, have you thought about adding corned beef and cabbage to your menu? Although you probably need to have some extra beer on hand for the holiday, you might not need to stock up as much as you think. According to a Wall Street Journal article, millenials aren’t drinking beer. Beer lost a portion of its share of U.S. alcohol revenue in 2015 for the sixth consecutive year and the 12th time in the past 15 years. What other food and drink news do you need for the week ahead? Continue Reading ❯
We recently announced the sale of our one billionth Groupon. This accomplishment puts Groupon in the same group as Apple, McDonalds, Uber, The Beatles, Elvis and other brands and icons that have achieved the billion-sold milestone. The billionth Groupon sold was an $11 for $20 promotion for pizza and Italian food at Pirrone’s Pizzeria in the St. Louis area. Continue Reading ❯
A major sea change occurred during the 2015 holiday shopping season: For the very first time, the number of people shopping online surpassed the number who shopped in person. Mobile devices accounted for 57% of all online shopping traffic, up 15% year-over-year and on Thanksgiving, mobile accounted for 60% of online traffic and 40% of online sales.
Mobile shopping has finally reached the tipping point and become the preferred method of shopping. Continue Reading ❯
“92% of consumers trust recommendations from friends and family, above all other forms of advertising.” – Nielsen
Referral programs are so incredibly important for service-based businesses. Almost nothing is more influential in the purchasing decision than a strong recommendation from a trusted source. That source could be a friend or family member, but it could also be a stranger on a review site, blogger, or celebrity.
The trick to ensure referrals actively grow your business is by setting up a solid referral program. And by solid, I mean woven into your business operations and processes so you continually ask for and get referrals.
Here are five ideas that are easy for any small business to implement: Continue Reading ❯
Keeping up with the social media platforms you already know can be challenging for business owners. But what about the new ones that constantly pop up? You want to know about new sites in case they become important to your business, but short of hiring a teenager to constantly update you, how can a busy business owner, keep up with the new social media platforms? Continue Reading ❯
Last night was the Oscars. The Academy attempted to address their #Oscarssowhite problem (the lack of people of color nominated for acting awards) head on with skits, jokes, and comments, and the result was decidedly mixed. Whatever controversies happen with the Academy Awards, you can always count on the red carpet to inspire fashion and beauty trends. But what else might be affecting your business this week? Continue Reading ❯
“We heard from people that they wanted more ways to express themselves on Facebook. When people come to Facebook, they share all kinds of different things, things that make them sad, things that make them happy, thought-provoking, angry. We kept hearing from people that they didn’t have a way to express empathy.” – Sammi Krug, Facebook product manager Continue Reading ❯