3 Steps to Smoothly Plan Your Week

Plan Your WeekIs 2015 your year? Will you be starting or expanding a new business? Have you made a commitment to creating the life you want for yourself both personally and professionally?  Every month business coach Terri Brukhartz will share her tips and thoughts on how you can create the life and the business you want. This is Terri’s second post in the series. Read Terri’s earlier posts in the series here.

Quickly plan your week? It’s sounds like an oxymoron, doesn’t it? You’ve got so much to do and only so much time to do it in.

If you make a plan, though, things will get done more easily. Your life will be less frenetic and more productive. A perfect combination for making more money and having the time to enjoy it.

Use these 3 simple steps to make your week run more smoothly. Continue Reading

What if I Can’t Pay My Taxes

Late taxesSpecial to GrouponWorks from Michael Caramagno

If you find that you owe more in taxes than you can afford to pay, don’t worry, you have options. The IRS has procedures in place that will allow you to minimize the amount of additional taxes and fees that you incur for late payment. Here are a few important steps to help guide you through the process if you find yourself in this position: Continue Reading

Is Your Business Successful?

Business SuccessHow do I know if my business is successful?

Many business owners have struggled with this question. Ask an established business owner when they knew they had made it, you’ll receive a variety of answers. Rest assured, there is more than one way to define success, and the answer can depend on where you are in the business cycle.

Interestingly, small-business owners are more likely than not to believe they are successful. According to a study from The Hartford, 77 percent of small-business owners felt successful, up from 70 percent in 2013. That’s a good sign. But what exactly do business owners mean when they say success? Continue Reading

Social Success from America’s Beauty Show

We’re letting our hair down after a great time at America’s Beauty Show this weekend! Couldn’t make the show? Check out some exclusive highlights from the social media class we hosted on Sunday:

Look at the Landscape

  • Between 2013 and 2014, Pinterest and Tumblr had the biggest increase in active users, and Instagram users increased 47%.
  • In the same time period, Facebook was the only major network to see a drop (-9%) but still remains the largest social network outside of China.
  • Facebook is a more passive network—40% of Facebook users say they browse their newsfeed without posting or commenting. Continue Reading

The Science of Persuasion and Sales

science of persuasionWouldn’t you love to go into meetings with prospective partners and vendors armed with data-backed ways to get them to say “YES?” What about helping your stylists, spa staff, sales people, wait staff, and bar staff increase their tips and upsell services or products?

As it turns out, there is a science to influencing and persuading people – and researchers have been studying it for decades. I learned a lot about it from an infographic published by Everreach, in which they detail six universal factors that guide our ability to be persuaded. Here’s what they said: Continue Reading

4 Reasons to Work with Your Chamber of Commerce

Chamber of CommerceAs a small business owner, you have a lot on your plate. Working with your local Chamber of Commerce may seem like one more thing you don’t have time for. How is your investment of time and resources going to benefit your business? Here are the top four reasons why membership in your local Chamber is one of your best investments. Continue Reading

Business News Round Up

retail storeHere’s all the small-business news you may have missed from the past week.

Newsworthy The National Retail Federation just published “The Spotlight on Modern Retail 2015,” a comprehensive look at the state of the retail industry. For instance, retailers saw mobile sales grow 87 percent over the first three quarters of 2014.

As of next January, the Affordable Care Act applies to all companies with 50 or more workers. Unfortunately, becoming compliant costs some small businesses thousands of dollars, according to the Associated Press. Continue Reading

How Much Does a Professionally Designed Website Cost?

website designSo, you built a website on your own when you were launching your small business, and it’s no longer working for you, huh?

I hear this a lot, and honestly you did the right thing. Money is tight when you’re just getting started, and a basic website that tells your story and provides information on your products and services, allows people to download or view menus, and provides a way to make appointments or reservations online is perfect.

As you grow, though, you need a website that beautifully reflect the quality that permeates your business. An old, out-of-date website sends the signal that you don’t care, and it damages your reputation. Continue Reading

Are Craft Fairs a Good Fit for Retailers?

are craft fairs a good fitAs a retailer, a fair, such as a craft or bridal show may seem like another revenue source and a potential way to grow your business. Is it a good fit for you? Consider carefully before moving forward.

Do some research Before you sign on for any craft show or fair, it’s important to do some research. Where is the fair? What other vendors typically go there? Do your target customers overlap with the people who will be browsing this craft fair? If you are thinking about participating in a farmers market, you should do similar research. What neighborhood is it in, and who lives there? If you do decide the fair or market is a good fit for your business, there are still other things to keep in mind. Continue Reading