2016 Super Bowl Ad Lessons

stadiumLast Sunday was the Super Bowl. For football fans, that’s the end of the season and the end of the story. But for the rest of us, especially marketers and business owners, you can learn more about trends and moods from the events surrounding the Super Bowl than you can from the game itself. What did this year’s Super Bowl ads show us? Continue Reading ❯

Lucky 7 St. Patrick’s Day Marketing Ideas

St Patricks Day

On St. Patrick’s Day, everyone is Irish.

No matter how your small business decides to celebrate St. Patrick’s Day, remember that social media and email marketing are your friends. Start getting the word out now, before you even hang signs in your windows and throughout your space.

Here are 7 creative St. Patrick’s Day marketing ideas to get you started: Continue Reading ❯

Everything You Need to Know about Mobile Wallets

are wallets on their way outLet’s get the biggest question you may have out of the way: Does your small business even need to accept payments via mobile wallets? After all, your brick and mortar business has a point of sale system that works perfectly fine.

Why fix what ain’t broken anyway? And you’re right: eMarketer estimates that only 1.6% of total retail sales in the US occurred on smartphones in 2015. But that’ll be changing this year. Continue Reading ❯

Food and Drink News, February Edition

Plate of Chicken and wingsToday is Chinese New Year, it’s the Year of the Monkey. Last night was the Super Bowl and while most of the country was chowing down on nachos and wings, and then immediately regretting it after seeing how good Beyonce looks, and also after being made a little ill by Mountain Dew’s Puppy Monkey Baby, other news has also been happening in the food industry. Continue Reading ❯

Is Being a Business Owner Flexible

woman relaxing with laptopOften when people start their own business they do so because they feel that being their own boss will give them needed flexibility for family, or because they want to create the kind of work environment in which they want to work. Maybe they’ve always dreamed of being able to bring their dog to work. Maybe they’re wondering how a traditional job will allow them to pay for childcare. But does owning your own business really bring you that flexibility? Continue Reading ❯

How to Segment Email Lists

junk mailOne of the biggest marketing trends right now is customization – and I don’t mean offering monogram services, either. I mean sending your customers the right information at the right time based on their past behavior – purchasing, browsing-but-not-buying, or other activities.

Integrating a customized approach into your small business isn’t hard. The best way to start is email segmentation. When you break your email list into groups, you will see a much higher return on your email marketing efforts. Continue Reading ❯

Leap Day Marketing Ideas

boys jumping in snowI might make a little more of a big deal out of Leap Day than most people. In my defense, my daughter was born on Leap Day, so in our family this once every four year day is a big, big deal. Even if you don’t have a personal reason to celebrate Leap Day, the fact remains that every four years you’re given an extra day to do something good for your business. Here are some ideas for using it. Continue Reading ❯

Best Social Media Dashboards for Small Businesses

people using social mediaHave you ever wondered how big brands always know what people are saying about them on social media? Have you ever wondered how someone can be posting tweets at 6:00 a.m. and again at 3:00 p.m.? It’s because they use social media dashboards. Using a social media dashboard has been a lifesaver for my own small business. Because you can see all of your social media accounts at once, you are immediately more productive – no logging into separate accounts and switching between tabs on your browser. Continue Reading ❯