How to Convert Website Visitors to Customers

website designThe poor home page – you really have to feel bad for it. It is so misunderstood. Instead of instantly converting visitors into customers, there are instead thousands upon thousands of home pages out there that are scaring potential customers away – permanently.

Of course, your home page is probably perfect fine, but just in case, take a look at it as you read through these five rock solid tips that are proven to convert website visitors into customers. Continue Reading ❯

3 Ways to Build a One Page Website

website designRecently, I wrote about DIY website builder options, all of which are great alternatives for small businesses who cannot afford a $5,000 semi-custom website designed and built on WordPress.

But what if you don’t even need a full website – or, at least, not yet? One option is to make sure you claim all your local listings on sites like Groupon Pages. These listings can stand in for a website if you don’t want to create your own independent presence. Even if you do want to build a website, you should still claim your listings and pages. Doing so will help drive traffic to your own site.

You can also build a one page website, a great option when you want to get your name out there, start list building, find objective (ahem, not your friends or family) beta testers to help your refine your product, and just stay in touch with prospects before a full company launch.

Here are three one page website builder options for your to check out: Continue Reading ❯

6 Ways to Build Your Own Website

websitedesignIt’s pretty clear that today almost every business needs a website. That doesn’t mean that every business owner is prepared to hire a web designer and programmer.  You can save money by building your own website using one of the following 6 DIY website builder options, all of which were created for small business.

Just a heads up though: building a website does not happen in five minutes! Be prepared to set aside time to figure out what pages you need and how to organize them; write content; find and add images; etc. Your beautiful new website will be worth the effort! Continue Reading ❯

5 Tips for a Better Domain Name

naming a websiteSpecial to GrouponWorks from Erica Bray of Name.Kitchen

You’ve come up with a brilliant idea.  You’ve got the perfect name for that brilliant idea.  You want to build a website for that idea … but brilliantidea.com is already taken. What to do?  Give up?  Change the name?

While ‘dot-com’ is the default standard for most people, the Internet real estate has shrunk considerably during the past several years, as more people make their small businesses and entrepreneurial dreams a reality. Rather than rethink the name of your business, blog or project simply because the ‘Dot-Com’ domain name is snapped up — or is being held hostage by someone demanding mega bucks — consider some creative alternatives that might make even more sense than a long and cumbersome URL(after making sure that your brilliant name isn’t already trademarked, of course.) Continue Reading ❯

7 Ways to Tell if You Need an Ecommerce Site

ecommerce site for brick and mortar storeDoes your bricks-and-mortar retail business need an ecommerce site? Consider these numbers:

  • Global B2C ecommerce sales are nearly $1.3 trillion
  • B2C ecommerce sales in the US are nearly $600 billion; of that, $210 billion is retail purchases
  • Mobile retail commerce revenue in the US is $12 billion

Need I point out that these numbers are growing? That is a LOT of money your business could be leaving on the table. However, before you start building an ecommerce site, you have to decide if it’s actually worthwhile financially for you.

Here are seven questions to ask as you decide whether or not to build an ecommerce site: Continue Reading ❯

9 Things Every Mobile Site Must Have

mobile friendly shoppingIn 2015, it is estimated that 1 billion people will be mobile-only – and that number will likely only grow. If one of the things on your to-do list is “Create an awesome mobile site this year,” then good for you – perfect timing!

One of the easiest ways to ensure your website is a mobile-friendly site is to use a responsive design. If you have a WordPress site, you can find those themes here, or you could use a plug-in. If your site is built on a DIY platform like SquareSpace or Shopify, your site should be responsive, but double-check just to be safe. Continue Reading ❯

Webinar: From Search to Shopper

msh_webinar_blog_greyWe’re excited to partner with Main Street Hub to present a webinar for local businesses! “From Search to Shopper: How to attract customers with local business listings” will be hosted on Wednesday, February 4 at 3-4 p.m. ET / 12-1 p.m. PT. Join us live to hear industry experts discuss how to leverage online local business listings to get customers through your doors and back again.

At this webinar, you’ll learn:

  • Why local business listings are important for your business
  • How to optimize your listings to attract customers
  • How to use listings and social media to keep customers coming back

Spaces for this free webinar are limited so register now to hold your spot! After registering, you will receive a confirmation email with information about how to join on February 4.