An ecommerce site is a beautiful thing – your store is open 24/7, allowing you to reach more people and process transactions even if your bricks-and-mortar store closed five hours ago. If you don’t have a bricks-and-mortar location, even better – you are saving a lot on overhead!
However, for your site to be successful, it has to immediately inspire trust, especially if you’re a new business. Here are 8 ways to do that:
Make your site beautiful You know the saying, “You can’t judge a book by its cover?” Well, people judge websites by their home pages all the time – and with so many competitors out there, it’s easy for a customer to jump to someone else if they don’t like your site. Seduce them with a beautiful site and encourage them to stay and explore with the imagery on your home page.
Prominently display your SSL certificate SSL stand for Secure Socket Layers system, and, if you already shop online, you are familiar with it. It’s a system that encrypts online payments and transactions; you can most likely buy it through your web hosting company.
Display social proof People trust social proof, because they can quickly see that other people “like” you. It’s great for building credibility, especially if you’re new. Add a “Like” box widget for Facebook to your home page, and show off the number of likes you have, plus the photos of people who like you.
Show off reviews and testimonials Reviews and testimonials absolutely build credibility. When a potential customer can clearly see (or read) that others have had a great experience with you, he or she trusts that they will also have a great experience.
Share your story On your about page, share the story of why you started your business. Include high-quality photos of you and your team, too, so customers can see that you are “real.”
Provide contact information everywhere Your phone number and email should be included everywhere on your site, and it should be easy to find. Definitely include it in your shopping cart, too, just in case people have last minute questions before they hit “buy.”
Use high-quality images This goes without saying, but I’ll say it anyway. If you’re struggling to take great shots of your products yourself, hire a professional. The investment will be worthwhile.
Include specs and policies with product information The more details, the better. When someone looks at the product detail information, give them everything – materials used, source of materials, place it was made/manufactured, dimensions, etc. Include important shipping and return policies, too.
What makes you trust an online site?
Monika Jansen is a copywriter and editor who is happiest pounding out blog posts, website content, and other marketing materials for her clients, who tend to be startups and professional service providers. She is a blogger for GrowSmartBiz and the managing editor of UberStories. You can follow her on Twitter (@monikacjansen) or find her on LinkedIn.
Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.