Did you know that 97% of customers search for local businesses online?
I stumbled upon this incredibly useful and interesting stat in a fabulous infographic from Eventility, “The Power of Online Communities for Local Businesses,” via a blog post on Social Media Today.
The infographic is loaded with great information, such as how small businesses use social media (sources are listed at the bottom of the infographic). See how you compare!
When it comes to promoting their small business, they:
- Share company and product news
- Promote blog posts and other content
- Advertise special offers
- Run competitions
If you look at how small businesses engage their fans and followers, they:
- Get feedback
- Monitor mentions of their business
- Organize in-person and online events
- Manage customer service
Here are 8 ways online marketing benefits your local business, which I turned into a handy checklist to ensure you are doing everything right:
Are you active on social media? Small businesses gain at least 25% of new customers via social media.
Have you created a business listing on Google Maps and Facebook Places? 40% of mobile searches are for local businesses.
Do you share discounts and promotions online? 73% of consumers look for both and 59% go into a business specifically to use a coupon.
Do you encourage reviews on Yelp and other sites? 72% of customers trust online reviews, and 52% said positive reviews make them more likely to patronize the business.
Are you using social media to connect with customers? It is a great way to get feedback (75% of small businesses do), provide customer service (46%), and build loyalty.
Do you use email marketing? 77% of small businesses said it increases their revenue.
Do you send reminders and promotions via text? 90% of texts are read within 3 minutes.
Have you created a mobile site? 1 billion people around the world have a smartphone, and they are using their smart phones for much more than making phone calls.
Monika Jansen is a copywriter and editor who is happiest pounding out blog posts, website content, and other marketing materials for her clients, who tend to be startups and professional service providers. She is a blogger for GrowSmartBiz and the managing editor of UberStories. You can follow her on Twitter (@monikacjansen) or find her on LinkedIn.