Sell your product on Groupon Goods and get massive exposure.
We asked Tony Chvala, Global GM of Merchandising and Buying, to give you the scoop on Groupon Goods – what it is, how it works, and how you can start using it to sell your…goods.
What is Groupon Goods and how did it come about?
Groupon Goods is a daily product deal site where quality branded goods are sold at discounted prices. The business was created to offer our customers additional value on top of our great Groupon service offerings.
What is unique about the service that Groupon Goods offers to sellers?
Goods offers our vendors a unique channel to build their brand, launch new products, and potentially sell more product in a three-day window than most e-commerce channels could sell in months.
How does a seller get on Groupon Goods?
The quickest way for a branded partner to gain access to the Goods channel is through our website, where they can fill out an online form that will be directly sent to the respective buyer in that category. The buyer will then reach out to the vendor to discuss business options. The time frame from contact to launch on Goods varies on a case-by-case basis.
(Click here for the online Groupon Goods contact form.)
What are you looking for in a potential product?
We are looking for great quality products that resonate with our customers. The majority of our offerings are branded and fall within every category that you would find in traditional online and offline retail. We offer products of all shapes and sizes, from small diamond earrings to motor scooters and mattresses.
How do you determine the sell price and list price?
Great question. The list price may be based on a survey of other online merchants, tied to a particular merchant’s current or former price, or suggested by either the manufacturer or our supplier. It is not necessarily representative of current prices of other online merchants or the prevailing retail price in every area. An offer that’s a fantabulous deal in one area may only be a slightly stupendous deal in another due to regional price differences and the colloquial relevance of the word fantabulous.
What’s the deal with shipping?
Standard shipping is free on purchases of $15 or more in the U.S., and we offer free returns on almost any eligible product delivered to either the United States or Canada. In general, large, oversized items and products delivered by special or white-glove carriers do not qualify for free shipping or free returns. There will be additional technology rollouts in the very near future that will drive our goal of less than five days from click to delivery.
What’s an example of a really successful Goods feature, and why did it go so well?
We have many examples of great Goods features, from a GPS deal that sold out in less than 24 hours to a high-end bladeless fan that was sold during the back-to-school season. In addition to the value of these products, the reason these deals were successful is that the products are items our customers really want.
What’s an example of a lesson that Groupon Goods learned early on? How did that help you improve the merchant experience?
As we have scaled the Goods business, we’ve learned a lot. One example of an improved vendor process we instated was better advanced planning of deals and setting realistic expectations of a deal. This allowed for an improved delivery experience for the customer and planned inventory allotment for the vendor.
What makes a Groupon customer buy something from Goods?
The simple premise is great quality products at extraordinary prices. Our customers range widely in demographic, and they typically make repeat purchases. The simple basis for this is a great deal on relevant products to the customer. We have greatly improved the customer experience and will continue to upgrade our processes and technology to raise the bar.
Is there anything cool that most people don’t know about Groupon Goods?
We are the largest global daily deal “goods” e-commerce business on the planet that can touch both national and local markets.